The future of TikTok in the US may be uncertain, but according to a recent survey by influencer marketing platform Fohr, the majority of American TikTok creators don’t seem too worried – at least for now. Wired had an article titled “Most US TikTok Creators Don’t Think a Ban Will Happen.” The following are highlights and a summary of the article.
The survey polled 200 US-based TikTok influencers with over 10,000 followers each. A whopping 62% said they don’t believe TikTok will be banned in the country by 2025, despite the recent law passed by Congress demanding TikTok separate from its Chinese parent company ByteDance within a year or face a potential nationwide ban.
Some creators are skeptical after watching previous attempts to crack down on the app fail over the last few years. One anonymous respondent said, “I’m in denial because I think the TikTok ban is ridiculous…I think our government has bigger things to worry about.”
For most (83%), brand sponsorships and influencer marketing deals on TikTok have remained unaffected. However, a few have seen signs of brands pulling back, pausing campaigns, or inquiring about shifting to other platforms.
If a ban does happen, 67% of creators will be ready to adapt and say Instagram will be their go-to alternative for building an audience. But many note it’s tougher to gain traction on Instagram compared to TikTok’s devoted creator monetization programs, showing their preparedness for the change.
What’s your take? Your opinion matters. Do you think the US government will actually follow through on banning TikTok? Or is this just more noise that will blow over? If you’re a creator, have brands started getting spooked about working with you on TikTok? Let us know in the comments!
