Executive Summary
How do you rank in search results? You can use numerous SEO strategies for your business, including:
- Quality content that answers searchers’ questions
- Clean code and fast page speed
- Good website design and user experience (UX)
- Backlinks from reputable sites
Remember, SEO is a long-term strategy, so don’t expect to see results overnight. While SEO requires regular upkeep to maintain top rankings, the results are well worth the investment for your business. 
What is SEO?
We often use the term SEO, but what does SEO or Search Engine Optimization mean? SEO refers to strategies designed to boost your rankings in Google search results. Bing from Microsoft is used 7% of the time compared to 93% of Google for searches. The reality is that SEO is about showing up in Google searches.
- SEO are strategies designed to boost your rankings in online search results.
Why do you want to achieve top rankings? A staggering 75 percent of people don’t look past the first page of search results. Not only do you want to be on page one of the search results, but you also want to be toward the top half of the list. When did you last scroll to the bottom of the list before clicking? If you are like me, probably never. If you are a local business, you have a good chance of being on page one of the Google results if you make an effort. Check some of the Stats
- 75% of search engine users don’t click past the first page (Source)
- 71% of B2B customers start their research with search engines
- 68% of all clicks go to the first five positions in search results
- 50% of search engine users visit a store within a day of a local search
- 43% of consumers research products while in a store
Benefits of Good SEO
You can have the best-designed website in the world, but most people will never find it if it doesn’t rank on the first page. When your website ranks at the top of search engine results pages (SERPs), more qualified leads will find and contact you when searching for products or services related to your business. In other words, higher search rankings translate into more leads, phone calls, and revenue for your company. Search engine optimization is not a one-time task but an ongoing process that requires careful planning, execution, and continuous optimization. SEO’s ultimate goal is to increase your website’s visibility and traffic by improving its ranking in search engine results pages.
Create Useful Content for SEO
One of the critical elements of successful SEO is creating quality content that answers searchers’ questions. Your content should be relevant, informative, engaging, and optimized for the keywords and phrases your target audience is searching for. Doing so can attract more traffic to your site, establish your brand as an authority in your industry, and increase your chances of converting visitors into customers.
Tools we use:
Answer the Public – https://answerthepublic.com/ Google Trends – https://trends.google.com/home Ubersuggest – https://neilpatel.com/ubersuggest/ 
A Fast Website Helps Your SEO
You should also improve your website’s user experience (UX). This means ensuring your site is 1) easy to navigate, 2) mobile-friendly, and 3) visually appealing. A good UX helps to keep visitors on your site longer and encourages them to engage with your content.
Quality Backlinks Help Your SEO
Earning backlinks from reputable sites is another essential SEO strategy. Backlinks are like votes of confidence from other websites. They also signal to search engines that your site is trustworthy and authoritative. However, focus on quality over quantity. Low-quality or spammy links hurt your site’s rankings.
- Low-quality or spammy links hurt your site’s rankings.
Conclusion
SEO requires technical expertise, content strategy, UX design, and link building. By investing in SEO, you can improve the visibility and credibility of your website, attract more traffic, and ultimately ( and most importantly) make more money for your business.
