Of course, we would say that every business small, or
large needs an online presence. We won’t even talk about how social media can
increase your website’s SEO or how it can drive traffic to your website (we
will dive deeper into those topics in future posts).
Using social media gets you in front of your customers in
an open, honest way. They get to understand your business, see how things are
run, view pictures/videos and get to know you and your team. It is also a great way to engage customers
by asking for their photos, thoughts, reviews and concerns regarding your
business.
Social media can be very intimidating in the beginning,
especially for small businesses. How
often should you post, what type of information do your customers care about?
So, who should be using social media?
Social media is a great tool for small businesses. Companies that have a small marketing budget,
companies who want to build brand awareness or keep their product or service at
the front of their customers minds.
Small businesses can have the ability to be very
impactful by using social media. These
days people are on their phones constantly, giving small business owners and
their teams the ability to quickly respond to client questions and ask for
reviews/testimonials.
In our next post we will take a look at many of the
social media platforms available and how to choose the one(s) right for you to
get your message to your target audience.
